jadesfire: Bright yellow flower (Cracking up now)
[personal profile] jadesfire
The following is an acutal extract from the abstract of an article with the innocuous name "A window of opportunity: libraries in higher eduction."

"The lecture and online transmission of rapidly outdated content will continue to give way to a focus on the qualities required by students for employability and lifelong learning. Heavier and more diverse workloads on university teachers will encourage the disaggregation of their teaching. This will provide a window of opportunity for academic librarians to demonstrate their educational partnership role. They should contribute proactively to that disaggregation and, as a key accountability, to the development of information literate students."

I think someone swallowed a management-speak dictionary...

(no subject)

Date: 2007-07-03 06:19 pm (UTC)
From: [identity profile] nnwest.livejournal.com
Blech! I feel dirty just reading it. At least they didn't use the word 'synergy' or the word 'leverage' as a verb. I stop listening the moment someone does that.

(no subject)

Date: 2007-07-03 06:21 pm (UTC)
From: [identity profile] jadesfire2808.livejournal.com
Leverage can be a verb? How does that work???

But they do use 'proactively' which is my absolute turn-off of a word. Should be banned from all management books.

I get the feeling the next two months are going to be full of things like this, but if anyone catches the word 'proactive' in my dissertation, they have my permission to shoot me...

(no subject)

Date: 2007-07-03 06:51 pm (UTC)
From: [identity profile] nnwest.livejournal.com
Leverage can be a verb? How does that work???

As in 'We must leverage our core competencies and synergistic partners to ensure stockholder value.' *shiver*

(no subject)

Date: 2007-07-03 06:53 pm (UTC)
From: [identity profile] jadesfire2808.livejournal.com
*puts hands over ears*

How can they do that to a poor defenceless little noun? I mean, it's bad enough when gerunds are abused, but they're a rare species and very few people have seen them in their natural habitat. But there's no excuse for that. *shudder*

(no subject)

Date: 2007-07-03 07:01 pm (UTC)
From: [identity profile] nnwest.livejournal.com
Unfortunately, I don't have to go on LJ to find people slaughtering the written word. If the management isn't doing it on purpose, I can find plenty of engineers who couldn't string together a sentence to save their lives. Punctuation is a huge perk!

Don't get me started on the spoken language and pronunciation!

(no subject)

Date: 2007-07-03 06:54 pm (UTC)
From: [identity profile] nnwest.livejournal.com
Oh, that should be "... and our relationship with our synergistic partners..."

(no subject)

Date: 2007-07-03 06:55 pm (UTC)
From: [identity profile] jadesfire2808.livejournal.com
NOOOOOOOOOOOOOOOOOOOO!!!!!

*runs away clutching dictionary for protection*

(no subject)

Date: 2007-07-03 06:22 pm (UTC)
From: [identity profile] crystalshard.livejournal.com
I think I remember Terry Pratchett commenting on that one. Something about cruelty to ordinary words, adding, "But 'synergistically' had probably been a whore from the start."

(no subject)

Date: 2007-07-03 06:24 pm (UTC)
From: [identity profile] jadesfire2808.livejournal.com
*grin* I think that's in "Going Postal" - Reacher has the most wonderful 'management' speech in that, I seem to remember...

(no subject)

Date: 2007-07-03 06:46 pm (UTC)
From: [identity profile] nnwest.livejournal.com
I just read that. I loved that bit in 'Going Postal'. :D

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